Why we love it
Few countries pack in so much within a short drive: the colour and clamour of the medina, the calm of a hidden riad, snow-tipped mountains and a desert that runs to the horizon.
We shape the journey around the season, the right places to stay and the way you like to travel, pairing Marrakech with the Atlas Mountains, the Sahara or the Atlantic coast where it suits.
the long way round
The galleries, the tables and the quiet corners only locals know.
Where to stay
A handful of stays we would book first, each arranged as part of a bespoke itinerary shaped around you.
Swipe to explore · the stays we would book first
A bohemian riad of linked courtyards, lemon trees and rooftops, all colour and character a few steps from the Jemaa el-Fnaa, with a rooftop bar that looks across to the Koutoubia.
A Jacques Garcia palace-hotel on the edge of the city, with thoroughbred Arabian horses, a vast olive-shaded garden and a glorious long pool running up to the main pavilion.
A serene Aman of rose-pink pavilions, soaring arches and date palms outside the city, built around a great basin pool in the old Moorish style. Calm, spacious and quietly grand.
A design retreat in the foothills of the High Atlas, an hour from the city, with olive terraces, an infinity pool over the valley and the mountains as a constant backdrop. The slower side of Morocco.
A restored kasbah in a palm grove on the desert road south, where every day is unscripted and dinner appears in a different secret corner each evening. A house of dreams, and the start of any journey to the Sahara.
The places
The corners of Morocco we know best, what to see in each, when to go and how we would shape the days. Swipe each card for more.
Swipe to explore · the regions worth knowing
The beating heart of Marrakech, a maze of souks, hidden riads and rooftop terraces. Days here drift between the spice markets and the great square, with mint tea and a courtyard pool never far away.
A green expanse of palm groves on the city's edge, home to walled garden estates and serene resort hotels. The Palmeraie trades the bustle of the Medina for space, birdsong and long lunches by the pool.
Snow-capped peaks, Berber villages and valleys of walnut and almond, an hour from the city yet a world away. The High Atlas is the place for cool air, gentle walks and a slower, deeply Moroccan rhythm.
A lunar landscape of rolling stone hills just beyond the city, with the Atlas as a backdrop. Agafay brings the romance of a desert camp within easy reach, with luxury tents, fire pits and skies thick with stars.
Signature experiences
The rare days we open up across Morocco, from the famous to the few-ever-see. Each one arranged privately, as part of your journey.
Swipe to explore · rare days out
Your own candlelit table in the stone desert, a Moroccan feast and music drifting over the dunes as the stars come out.
Lift off as the sun rises, drifting silently above the Palmeraie and the foothills, then a Berber breakfast on landing.
A celebrated cook prepares a tasting menu in a candlelit courtyard, the city's noise left far outside the walls.
An expert leads you through the artisans' quarters and spice markets, opening doors and workshops few visitors ever see.
A private drive across the mountain pass to the great mud-brick kasbah, with lunch in a Berber village along the way.
A privately arranged visit to the cobalt-blue garden and the Yves Saint Laurent museum, the cool of the morning to yourselves.
The traditional steam, black soap and rose-scented oils of a Moroccan hammam, drawn out across a slow, restorative afternoon.
A camel ride into the towering dunes of Erg Chebbi, an overnight in a private tented camp and dawn breaking over the sands.
Things to do
The icons worth seeing, and the rare, one-off experiences we can quietly open up for you.
Rare & remarkable · by private arrangement
The experiences we quietly open up for travellers who want something few others will ever have.
In frames
A few moments to set the mood. Click any image to view it larger.
Good to know
March to May, September to November. We will refine the timing around your dates, the weather and the wider journey.
Riads, design, souks. Tell us how you like to travel and we will tell you, honestly, whether it is the one.
Yes. We shape the whole journey, including the stays, transfers, guides and the details, and can pair it beautifully with the Atlas Mountains or the coast.
shall we?
Tell us your dates and how you like to travel, and we will shape the stays, the routing and the details around you.